Packaging design and brand identity for the fictive brand Magy; an exclusive brand that produces premium quality escamoles, as well as agave wine. Escamole is a South American delicacy which is often referred to as the Caviar of the Desert.
Escamoles require a package design that can endure transport as well as storage in low temperatures. The solution is a round carton box made with a bio plastic lining. The box is handmade with premium and sustainable materials.
The packaging design is inspired by the agave plant (Maguey) where escamoles are collected from.
