The goal was to redesign and create a campaign of the popular condom variety Profil. The condom is sold by RFSU, an organisation that work with information and education about sexual and reproductive health and human rights.
I have re-design the original campaign to better fit the organisation's work as well as making it more suitable for packaging design. The concept is to create a design that engages a conversation about sex. A topic that can, at times, feel private and hard to talk about. The campaign's message is that "sex should be enjoyable".
The original concept for the school project was a collaboration with Alexandra Jansson.