This project is part of the SDI-A Design in Japan. The team presented a design proposal for Fruit Tea Stream; a tropical fruit tea and drinks café in Tomisato, Japan. The coffee shop is a sub-brand of their export business of tropical fruits. The project involved developing a new visual identity and marketing strategy that helps separate the business from the parent company while maintaining the brand’s values and goals. The new identity reflects a sense of warmth and is thoughtfully tailored to a family-oriented target audience, creating a welcoming and inclusive atmosphere that resonates with their values and lifestyle.
The design team: Sota Shigetsugu (illustrator), Kosuke Sato (graphic designer), Seojung Kim (UX designer) and Soobin Shin (UX designer), Kim-Kim Bui (graphic designer).
