Redesign of the logotype for the family owned farmer business Bue. The family business is based in northern Sweden and includes forestry and farm-to-table meat business.
The new logotype is for the forestry branch. The logotype is a customised version of the Courier wood type, designed by Morgans & Wilcox dated around 1881.
The new design makes it possible to apply the logotype to the rest of the family business, such as packages and promotional materials.